Description: Netflix is lavishing attention on the promotion of its exclusive properties using content marketing — unique material designed to stimulate buzz around such hit fare as House of Cards and Orange is the New Black. Source: NationalPost.com Date: Apr 22, 2016 Link: http://business.financialpost.com/news/retail-marketing/by-its-bootstraps-how-netflix-uses-content-to-market-content Questions for Discussions: What is content marketing? Why do you think… Read more »
Posts Categorized: Management
This Is How Blue Apron Was Built From Scratch
Description: CEO Mark Salzberg explains how he grew his company. Source: Fortune.com – video report Date: Apr 21, 2016 Link: http://for.tn/1WIwlJy Questions for Discussions: What does CEO Mark Salzberg say about the risks associated with starting a business? Do you think starting up a new business is something most people can handle?
Hiring Could Soon Be Replaced By Software
Description: But gut feelings still matter Source: Fortune.com – video report Date: Apr 21, 2016 Link: http://for.tn/1SdqYQT Questions for discussion: What does this report say about software as a decision-support tool? How should software be used by HR management?
These companies decided to let employees bring their babies to work every day
Description: A growing number of workplaces allow employees to bring their babies to the office Source: MarketWatch.com Date: Apr 22, 2016 Link: http://www.marketwatch.com/story/what-would-you-do-if-parents-brought-their-babies-to-the-office-every-day-2016-04-22 Questions for discussion: What does the report say about this management decision? What do you think of the idea? Do you think it will become more popular?
How to Make Sense of Digital Video Content Opportunities
Description: While spending on TV is decreasing, it’s still a major expenditure for brands Source: eMarketer.com Date: Apr 18, 2016 Link: http://www.emarketer.com/Article/How-Make-Sense-of-Digital-Video-Content-Opportunities/1013837?ecid=NL1003#sthash.jcHEYZSG.dpuf Questions for discussion: What does the report say about current strategies? How do you think this area of decision-making will develop in the next five years?
SPOS #510 – Jaffe And Joel On Algorithms, Facebook Live Video And Bots
Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #510 – Host: Mitch Joel. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). Source: Twistimage.com Date: Apr 17, 2016 Link: http://www.twistimage.com/podcast/archives/spos-510—jaffe-and-joel-on-algorithms-facebook-live-video-and-bots/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Marketing+and+Communications+Insights+Podcast+-+Mitch+Joel+at+Twist+Image%29 Questions… Read more »
Facebook’s F8 Conference Was All About the Bots
Description: Fortune’s Erin Griffith gives her take on whether they’ll be a hit. Source: Fortune.com – video report Date: Apr 14, 2016 Link: http://for.tn/22wKJUX Questions for Discussions: What are bots? Why would Facebook believe this is the sort online activity it should be helping to develop? Who would likely be the first target market for… Read more »
China’s Movie Business Is On The Rise
Description: China’s Movie Business Is On The Rise Source: CBSNews.com – video report Date: Apr 10, 2016 Link: http://cbsn.ws/1TLi266 Questions for discussion: What does this report say about the globalization of the entertainment industry? How is China able to partake in the global movie industry? Do you think China can focus on a particular genre… Read more »
The movie theater business is in panic mode over this
Description: Sean Parker wants to do to cinemas what he did to record labels Source: MarketWatch.com Date: April 13, 2016 Link: http://www.marketwatch.com/story/story?guid=96e87564-017c-11e6-90a3-43debbb8b00b&storyguid=96e87564-017c-11e6-90a3-43debbb8b00b&siteid=nwtwk Questions for Discussions: What is the threat facing the industry? How do you think this will play out over the next ten years?
Some Online Bargains May Only Look Like One
Description: Amazon has some unbelievable bargains on its virtual shelves. Source: NYTimes.com Date: Apr 13, 2016 Link: http://www.nytimes.com/2016/04/14/technology/some-online-bargains-may-only-look-like-one.html?_r=0 Questions for discussion: What does the report say about online pricing strategies? What motivates businesses to follow this line of thinking?