Do Companies Understand the Customer Journey?

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Description: Many aren’t confident of their company’s understanding of big data either Source: eMarketer.com Date: Aug 18, 2016 Link: http://www.emarketer.com/Article/Do-Companies-Understand-Customer-Journey/1014366?ecid=NL1003#sthash.tkQEUaod.dpuf Questions for Discussions: What does this lack of confidence imply about management decision-making and thinking? Why do you think there is this discrepancy?

Starbucks employee takes on the company’s labor practices

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Description: Long-time Starbucks worker Jaime Prater took his concerns to CEO Howard Schultz. Prater says workers aren’t given enough hours to make ends meet. So will anything change? CNNMoney’s Cristina Alesci talks to the barista. Source: CNNMoney.com Date: Aug 11, 2016 Link: http://money.cnn.com/video/news/2016/08/04/starbucks-barista-speaks-out-about-work-hours.cnnmoney/ Questions for Discussions: What are the issues facing employees and the company?… Read more »

Macy’s Is Closing 14% of its Stores

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Description: Exact stores have not yet been announced. Source: Fortune.com – video report Date: Aug 11, 2016 Link: http://for.tn/2aNe9K9 Questions for Discussions: Why is Macy’s closing stores? How will this help the firm? Do you think their problems are an indication of developing problems for shopping malls? Can you suggest a way for Macy’s to… Read more »

How Facebook’s Ad-Blocker Blockers Are Exactly What You Asked For

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Description: After reporting fantastic second quarter earnings, Facebook FB -0.04% executives turned around from the conference table, huddled up and started talking about how they can make even more money. Source: Forbes.com Date: Aug 11, 2016 Link: http://www.forbes.com/sites/curtissilver/2016/08/10/how-facebooks-ad-blocker-blockers-are-exactly-what-you-asked-for/#10c2d5a43ba5 Questions for Discussions: What does the report say about Facebook advertising and blocking? Do you think users… Read more »

One Cranky Rocker Takes on the Entire Online Streaming Music Business

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Description: With a major class-action lawsuit against Spotify, David Lowery fights to change the modern music industry—and keep himself relevant Source: Bloomberg.com Date: Aug 10, 2016 Link: https://www.bloomberg.com/features/2016-camper-van-beethoven-vs-spotify/ Questions for discussion: What does the article say about changes happening in the music business? What sort of vision does David Lowery have for the industry?

Chipotle Just Hired Two Food Safety Experts

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Description: As it continues to rebuild its image Source: Fortune.com – video report Date: May 11, 2016 Link: http://for.tn/1OnCkwu Questions for discussion: Do you think the new managers can help the firm deal with the public relations issues it faces? How much of the problem do you think can be rightfully “blamed” on small agricultural… Read more »

Here’s How the NBA Plans to Use Virtual Reality

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Description: To create a new way to monetize games Source: Fortune.com – video report Date: May 11, 2016 Link: http://for.tn/1rEteqm Questions for Discussions: How can the NBA use VR to grow their audiences and revenues? How can VR contribute to product development? Imagine a VR application for some business and develop an outline of the… Read more »

Millennials Place Work/Life Balance Before Career Progression [Infographic]

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Description: A new report from Deloitte has found that the world’s Millennials express little loyalty to their employers and feel that the majority of businesses have little motivation beyond profit. Source: Forbes.com Date: May 11, 2016 Link: http://www.forbes.com/sites/niallmccarthy/2016/05/11/millennials-place-worklife-balance-before-career-progression-infographic/#c6a9f421aa1b Questions for Discussions: What does the report say about what Millennials want from employers? How should HR managers… Read more »

How To Land A Chief Innovation Officer When You Can’t Afford One

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Description: Part of a series of stories recognizing National Small Business Week Source: Forbes.com Date: May 10, 2016 Link: http://www.forbes.com/sites/centurylink/2016/05/10/how-to-land-a-chief-innovation-officer-when-you-cant-afford-one/#46a602f52495 Questions for Discussions: What does this article say about the importance of CINOs and their contributions to growth? What characteristics should a firm consider for the position? How important is leadership and communication skills for… Read more »