Description: Virtual reality appears to users of all ages Source: eMarketer.com Date: May 11, 2016 Link: http://www.emarketer.com/Article/Media-Companies-Tap-Virtual-Reality-Drive-Immersive-Experiences/1013942?ecid=NL1003#sthash.jjqEdrwB.dpuf Questions for Discussions: What does VR add to the communication experience? Which businesses should pay close attention to developments in this technology? How can advertising managers use this technology to better communicate with customers?
Posts Categorized: Management
GLAAD CEO: ‘I Think Being A Woman Has Made Me Work Harder’
Description: CEO and president of GLAAD Sarah Kate Ellis explains how being a woman helped her career. Source: Fortune.com Date: May 10, 2016 Link: http://for.tn/1qaZGz8 Questions for Discussions: What did you learn about management from this interview with Sarah Kate Ellis? Do you agree with her assessment of women executives?
Girls Who Code taps four teen girls for YouTube series
Description: ‘My Code’ is a YouTube series that encourages young girls to code Source: CNNMoney.com – video report Date: May 07, 2016 Link: http://money.cnn.com/video/technology/2016/05/04/my-code-series-promo.cnnmoney/ Questions for Discussions: What sort of programming is YouTube making easier for producers to distribute? How can marketing managers make use of YouTube to promote their brands and products? How would… Read more »
Grabbing Attention: How Facebook Realized and Capitalized on Consumer Appetite for Video
Description: Video consumption on social platforms has grown dramatically over the past few years, a trend that Facebook is fueling with the release of its live-stream capabilities.. Source: eMarketer.com Date: May 10, 2016 Link: http://www.emarketer.com/Article/Grabbing-Attention-How-Facebook-Realized-Capitalized-on-Consumer-Appetite-Video/1013935#sthash.o7C277FS.dpuf Questions for Discussions: What does the report say about Facebook’s response to consumer desire for more video content? Why do… Read more »
Now Amazon is taking on YouTube with new Video Direct service
Description: Amazon’s new Video Direct service will be ad-supported Source: MarketWatch.com Date: May 10, 2016 Link: http://www.marketwatch.com/story/now-amazon-is-taking-on-youtube-with-new-video-direct-service-2016-05-10 Questions for discussion: Do you think Amazon can turn this into a major revenue stream? How can they differentiate themselves from YouTube and other services? How important is their current registered customer base as a contribution to the… Read more »
How Did I Get Here? Desirée Rogers
Description: Chief executive officer, Johnson Publishing; chair, Choose Chicago Source: Bloomberg.com Date: May, 2016 Link: http://www.bloomberg.com/features/2016-how-did-i-get-here/desiree-rogers.html Questions for Discussions: From a management point of view, how would you describe Desirée Rogers? Do you think her career path was mostly due to her decisions or fate?
Uber and Lyft Are Leaving This U.S. City
Description: After the city voted to require harsher background screening for drivers Source: Fortune.com – video report Date: May 09, 2016 Link: http://for.tn/1TxZmm3 Questions for Discussions: Do you think the legal obstacles blocking ride-sharing firms like Uber and Lyft are fair-minded and in the best interests of citizens? What might be motivating governments to restrain… Read more »
This Is Why You Can’t Stream TV on Google or Apple
Description: For now Source: Fortune.com – video report Date: May 09, 2016 Link: http://for.tn/1TsSUfB Questions for discussion: Why are Netflix and Google not streaming more content from the networks? How do you think the industry will reorganize and eventually settle the distribution and control of content in the age of streaming technology?
Nestlé Wants to Sell You Both Sugary Snacks and Diabetes Pills
Description: Nestlé is by far the largest food company in the world. Its 335,000 employees produce more than 2,000 brands, manufactured in 436 factories across 85 countries. Source: Bloomberg.com Date: May 05, 2016 Link: http://www.bloomberg.com/news/features/2016-05-05/nestl-s-sugar-empire-is-on-a-health-kick Questions for Discussions: What direction is management taking the company? What are the ethical and social responsibility issues related to… Read more »
Elon Musk’s Tesla Strategy: Win Big by Falling Short
Description: The Musk Doctrine: Never set a deadline you’re likely to keep. Source: Bloomberg.com – video report Date: May 09, 2016 Link: http://www.bloomberg.com/news/articles/2016-05-09/elon-musk-s-tesla-strategy-win-big-by-falling-short Questions for discussion: What does the report say about Tesla’s production management and Elon Musk’s strategic thinking? What are the risks associated with this approach?
