Description: Nope, it’s not Walmart. Abercrombie & Fitch (ANF) scored the lowest on the American Customer Satisfaction Index for the retail industry. The company scored a 65, almost 10 points below the entire sector’s overall score. Source: CNNMoney.com Date: Feb 26, 2016 Link: http://money.cnn.com/2016/02/24/pf/worst-retailers-customer-satisfaction/index.html?iid=ob_article_footer&iid=obnetwork Questions for Discussions: What does this report say about the relationships… Read more »

Description: Oprah Winfrey as the public face of Weight Watchers hasn’t delivered the returns that the firm might have hoped for as it seeks a new digital direction for the future. Source: Diginomica.com Date: Mar 02, 2016 Link: http://diginomica.com/2016/03/02/trimming-the-technology-fat-at-weight-watchers-as-the-oprah-factor-doesnt-kick-in/ Questions for Discussions: What does this report say about the company’s digital strategy? What do you… Read more »

Description: I researched a bit into some of the psychology and underpinnings of the most efficient, most happy team setups. Here’s what I’ve discovered. Source: Hubspot.com Date: Feb 28, 2016 Link: http://blog.hubspot.com/marketing/psychology-of-teams?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=26725498 Questions for Discussions: Summarize the key points presented in this article. Which do you think is most important for managers to follow?

Description: And racing toward becoming a $1 billion brand Source: Fortune.com – video report Date: Feb 27, 2016 Link: http://for.tn/1VJ4WVm Questions for Discussions: How have marketing management decisions helped the firm financially? Who is the target customer? Do you think this market will continue to grow in popularity?

Description: The 87th Academy Awards show costs nearly $43 million Source: Money.com – video report Date: Feb 26, 2016 Link: http://money.us/1p8N8Zt Questions for discussion: Summarize the financial management of the Academy Awards event. What is the basis for self-financing and profitability of this event?

Description: How Iroko built its low-budget, DIY, Nollywood-movie-streaming business. Source: Bloomberg.com Date: Feb 22, 2016 Link: http://www.bloomberg.com/news/features/2016-02-22/the-netflix-of-africa-doesn-t-need-hollywood-to-win Questions for discussion: Describe the business model. How has technology made this possible? What does this report suggest is possible for artistic entrepreneurs around the world?

Description: Consumers will abandon a retailer because of poor customer service Source: eMarketer.com Date: Feb 27, 2016 Link: http://www.emarketer.com/Article/Customer-Service-Channels-That-Frustrate-Consumers/1013637#sthash.OCMgf5II.dpuf Questions for Discussions: What does this report say about the importance of customer service? How should managers deal with this information?

Description: Corporations have scored big victories in Congress. But populism puts those gains in doubt. Source: Bloomberg.com Date: Feb 25, 2016 Link: http://www.bloomberg.com/features/2016-open-season-on-big-business/ Questions for Discussions: Summarize the key points presented in this article. Why do you think top managers are responding as they are? Do you think they should be changing?

Description: For $2.6 billion Source: Fortune.com – video report Date: Feb 19, 2016 Link: http://for.tn/1SUYsox Questions for Discussions: How can IBM monetize the databases? What are the ethical and social responsibilities for management?