Description: Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it’s becoming increasingly difficult to stand out from the barrage of content out there — a lot of which is, well …. subpar (to… Read more »
Posts Tagged: Controls
Q&A: Jonah Berger, Wharton marketing guru, on what makes things go viral
Description: There’s no formula for viral fame. So say new media experts. But maybe there are some fundamental properties that all things viral share. So include those commonalities in your next idea and at least you’ve got an advantage. After all, publishers and TV network presidents have long known which “types” of stories capture the… Read more »
About.me founder on AOL split
Description: About.me founder Tony Conrad says his social media company is for those who don’t fit into the LinkedIn ‘rubric,’ and that buying back his company from AOL was ‘amicable.’ Source: CNNMoney.com – video report Date: May 16, 2013 Link: http://money.cnn.com/video/technology/2013/05/16/t-ts-tony-conrad-aboutme.cnnmoney/ Questions for Discussions: Why do you think this acquisition failed to blend with AOL?… Read more »
Why Dreamworks is buying YouTube channels
Description: Dreamworks Animation CEO Jeffrey Katzenberg says he bought AwesomenessTV, a YouTube channel, to target teens. Source: CNNMoney.com – video report Date: May 16, 2013 Link: http://money.cnn.com/video/news/2013/05/16/n-cmr-dreaworks-awesomenesstv-katzenberg.cnnmoney/ Questions for Discussions: Why are YouTube channels becoming more popular? Who do they appeal to and how can managers develop this environment? Why do you suppose management acquired… Read more »
CEOs Say Investing in Innovation Is Not Paying Off
Description: By now it is almost gospel that investing in innovative new products and services helps a company’s long-term success. That doesn’t mean it’s easy. A new study from Accenture, “Why ‘Low Risk’ Innovation Is Costly,” found that fewer than one in five chief executives believes his strategic investments in innovation are paying off, and… Read more »
Dynamic Pricing Helps Keep Pace with Savvy Consumers
Description: Online retailers looking to gain margin advantage are increasingly using dynamic pricing: the practice of changing prices based on market conditions, consumer behavior and competitive intelligence, according to a new eMarketer report, “Dynamic Pricing: What Retailers Need to Know About Competing in Real Time.” Source: eMarketer.com Date: May 17, 2013 Link: http://www.emarketer.com/Article/Dynamic-Pricing-Helps-Keep-Pace-with-Savvy-Consumers/1009897#BdqCzUfY5X1bZuQe.99 Questions for… Read more »
Rolling Up Their Sleeves, as a Team
Description: AS a 14-year-old Boy Scout who went on backpacking trips in western Massachusetts, Gihan Amarasiriwardena couldn’t find a fleece jacket that would protect him from the wind. His solution was to make his own wind-blocking coat from scratch, using plastic garbage bags, spray-on adhesive and fleece. Source: NYTimes.com Date: May 18, 2013 Link: http://www.nytimes.com/2013/05/19/business/at-ministry-of-supply-teamwork-in-making-high-tech-apparel.html?ref=business… Read more »
The Gap is cool again?
Description: Despite a sluggish economy, the Gap is expecting strong sales and earnings. Investors are impressed. Source: CNNMoney.com – video report Date: May 10, 2013 Link: http://money.cnn.com/video/investing/2013/05/10/investing-buzz-gap-old-navy-banana-republic.cnnmoney/ Questions for Discussions: Why is the Gap popular again, according to the report? Do you think there a other reasons? How significant is the role of new management… Read more »
Women CEOs at Berkshire Say They Share `Bond’
Description: Mary Rhinehart, Susan Jacques and Cathy Baron Tamraz, chief executive officers of Berkshire Hathaway Inc. subsidiaries Johns Manville, Borsheims and Business Wire, respectively, talk about working with Berkshire Chairman and CEO Warren Buffett and succession planning at the company. They speak with Betty Liu on Bloomberg Television’s “In the Loop.” (Source: Bloomberg) Source: Bloomberg.com… Read more »
Some Retailers Say More About Their Clothing’s Origins
Description: The revolution that has swept the food industry is expanding to retail: origins matter.With fair-trade coffee and organic fruit now standard on grocery shelves, consumers concerned with working conditions, environmental issues and outsourcing are increasingly demanding similar accountability for their T-shirts. The issue has been brought to the forefront by the garment factory collapse… Read more »
