Description:  That’s how much you would make if you invested the money you spent on your smartphone from the age of 18 to 78 Source: MarketWatch.com Date: Nov 02, 2018 Link: https://www.marketwatch.com/story/the-true-cost-of-an-iphone-over-your-lifetime-300000-2018-11-01 Questions for discussion: Do you think consumers understand the “cost” of owning an iPhone in these terms? What is the value received from… Read more »

Description: Competition breeds excellence, innovation, success — right? Well, not always, especially in the modern landscape of business. Source: Entrepreneur.com Date: Nov 02, 2018 Link: https://www.entrepreneur.com/article/322213 Questions for discussion: Summarize the key points made in this article. How can synergy work for managers, according to the writer?

Description: As CEO Dara Khosrowshahi remakes Uber with an eye toward an IPO, his Iranian childhood and heritage are essential to understanding how he leads. Source: FastCompany.com Date: Oct 23, 2018 Link: https://www.fastcompany.com/90245381/how-dara-khosrowshahi-iranian-heritage-shapes-how-he-leads-uber?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=10232018 Questions for discussion: Summarize the entrepreneurial character and insight about Dara Khosrowshahi presented in the article. What is “bazaari entrepreneurialism” and how does… Read more »

Description: Bugatti makes the world’s most expensive cars, and, arguably, the most beautiful. But to truly understand the brand you must know its history. Source: CNNMoney.com – video report Date: Oct 17, 2018 Link: https://www.cnn.com/videos/business/2018/10/17/bugatti-chiron-divo-volkswagen-fastest-production-car.cnn-business/video/playlists/business-drive-cars/ Questions for discussion: What does the Bugatti brand represent? Describe the target customers using segmentation criteria? How would you grow… Read more »

Description: E-bikes and scooters are a key part of the company’s pivot from ride-hailing giant to mobility platform–and integral to its future vision for cities. Source: FastCompany.com Date: Oct 23, 2018 Link: https://www.fastcompany.com/90254182/ubers-shot-at-replacing-personal-car-ownership-starts-with-jump-bikes Questions for discussion: How are the two business models good fits for each other? Which other businesses could share this space?

Description: Stay focused and set boundaries. Source: Entrepreneur.com Date: Oct 22, 2018 Link: https://www.entrepreneur.com/article/322119?utm_source=newsletter&utm_medium=email Questions for discussion: Which item to you think is most useful? What else would you add to this list of suggestions? Do you think these suggestions should be any different for people working at a normal office?

Description:  This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined. Source: eMarketer.com Date: Oct 16, 2018 Link: https://www.emarketer.com/content/mobile-ad-spending-to-surpass-all-traditional-media-combined-by-2020?ecid=NL1009 Questions for discussion: What… Read more »

Description: Here it is: Six Pixels of Separation – Episode #641 – Host: Mitch Joel. I’m a moron. I did not put two and two together. My buddy, Scott Stratten, let me know that a new book called, Planet Funny, had recently been published. I’m all-in on any non-fiction book that can bridge comedy, culture and things like… Read more »

Description: Struggling J.C. Penney (JCP) best brace for an avalanche that has been set in motion by the death of longtime foe Sears. Source: Yahoo.Finance.com – video report Date: Oct 18, 2018 Link: https://finance.yahoo.com/news/sears-bankruptcy-will-rock-j-c-penney-foundation-200803793.html Questions for discussion: Why did Sears fail? Why will the Sears bankruptcy be bad for J.C. Penney?

Description:  The holiday season is approaching, and with it the holiday toy wars. Source: Yahoo.Finance.com – video report Date: Oct 18, 2018 Link: https://finance.yahoo.com/news/target-will-try-crush-amazon-walmart-toys-holiday-season-160044412.html Questions for discussion: What is the strategy Target is using for this toy buying season? Are they targeting kids or their parents? Do you think they will succeed with this seasonal… Read more »