Description: It’s still early days in the Wild West of digital marketing. At CES, Fortune’s Jessi Hempel sits down with top execs from Facebook, Ford, and Adobe to learn why. Source: Fortune.com Date: Jan 07, 2014 Link: http://tech.fortune.cnn.com/2014/01/07/facebook-barely-scratching-the-surface-of-revenue-sales-chief-says/ Questions for Discussions: What do the buisinesspeople in this aricle have to say about generating revenues? Do… Read more »
Posts Tagged: Ethics & Social Responsibility
The mega-corporation is dead; long live mega-networks
Description: Is the world’s economy increasingly being dominated by a handful of corporations, or are things becoming more competitive? Source: SmartPlanet.com Date: Jan 05, 2014 Link: http://www.smartplanet.com/blog/bulletin/the-megacorporation-is-dead-long-live-mega-networks/?tag=nl.e660&s_cid=e660&ttag=e660&ftag=TRE4eb29b5 Questions for Discussions: What is the meant by the term “mega-network”? Do you think that this is the reality today?
NPR: Planet Money’s T-Shirt Project – ‘Our Industry Follows Poverty’: Success Threatens A T-Shirt Business
Description: NPR’s Planet Money team is making a T-shirt and following the shirt around the world as it gets manufactured — from the farms where the cotton is grown to the factories where the shirts are sewn together. NPR presents the entire series of stories about the fascinating world behind that T-shirt at http://www.npr.org/series/248799434/planet-moneys-t-shirt-project …. Read more »
Designer makes clothes in New York City
Description: Nanette Lepore preserves the apparel manufacturing tradition of the garment district in the heart of Manhattan. Source: CNNMoney.com – video report Date: Dec 27, 2013 Link: http://money.cnn.com/video/news/2013/12/27/n-new-york-city-designer-makes-clothes-in-manhattan.cnnmoney/index.html Questions for Discussions: How has the clothing manufacturing business changed, according to the report? Why would domestic manufacturers still insist on importing goods produced overseas? How important… Read more »
Exclusive: The Inside Story of GM’s Comeback and Mary Barra’s Rise
Description: Dan Akerson, the chairman and chief executive officer of General Motors (GM), arrives at the company’s Technical Center on Nov. 13 to address about 1,000 engineers and designers. Source: Businessweek.com Date: Dec 11, 2013 Link: http://www.businessweek.com/articles/2013-12-12/exclusive-the-inside-story-of-gms-comeback-and-mary-barras-rise Questions for Discussions: How was GM saved? Is the current financial structure sound? Does the firm have the… Read more »
New Lululemon Athletica Inc CEO brings pedigree in top cult brands
Description: In naming Laurent Potdevin as its new CEO, Lululemon Athletica Inc. has found a seasoned fashion and sporting goods executive with a pedigree in top cult brands. Source: FinancialPost.com Date: Dec 10, 2013 Link: http://business.financialpost.com/2013/12/10/lululemon-laurent-potdevin/ Questions for Discussions: Do you think Laurent Potdevin can “save” the brand image? What would you suggest that he… Read more »
Making Amazon drone delivery a reality
Description: As Amazon builds its drone delivery service, drone experts say there a few things they’ll need to build before a robot can bring you your packages. Laurie Segall reports. Source: CNNMoney.com – video report Date: Dec 03, 2013 Link: http://money.cnn.com/video/technology/2013/12/03/t-amazon-drone-delivery-tech.cnnmoney/index.html Questions for Discussions: What are the concerns related to using this technology for order… Read more »
World Cup is a bonanza for big brands
Description: Big companies like Coca-Cola and Visa are counting on capitalizing on the global exposure of being a World Cup sponsor. Source: CNNMoney.com – video report Date: Dec 04, 2013 Link: http://money.cnn.com/video/news/2013/12/06/n-world-cup-soccer-brands.cnnmoney/index.html Questions for Discussions: What are the benefits of going with a global branding event like World Cup Soccer? How does this approach fit… Read more »
Apple Can Track You in Its Stores, and That Might Not Be Bad
Description: Apple wants to know exactly where you are when you enter an Apple Store. On Friday Apple launched a new feature in its Apple Store app, which allows Apple to see specifically where you are in its own stores. Those who have the latest version of the app and have enabled the new location… Read more »
Fined $3,500 for critical online review
Description: Online merchant KlearGear.com fined a customer $3,500 for posting a critical review about the company’s customer service. Source: CNNMoney.com – video report Date: Nov 29, 2013 Link: http://money.cnn.com/video/news/2013/11/29/fined-for-bad-online-review.cnnmoney/index.html Questions for Discussions: What are arguments for and against management applying this policy? Is the publicity surrounding this story likely to hurt sales at the firm… Read more »
