Description: Cereal marketers have worked out a sophisticated way to get children to pay attention to kids’ cereal in the grocery aisle: the old “loooook into my eeeeyes” method. Source: Businessweek.com Date: Apr 02, 2014 Link: http://www.businessweek.com/articles/2014-04-02/is-capn-crunch-staring-straight-into-your-child-s-soul#r=hpt-ls Questions for Discussions: Summarize the research claims presented in this report. What do you think about their validity… Read more »
Posts Tagged: Ethics & Social Responsibility
Magnetic electronics let kids build toys
Description: LittleBits are electronic modules that snap together to create battery-powered toys. Source: CNNMoney.com – video report Date: Mar 25, 2014 Link: http://money.cnn.com/video/technology/2014/03/25/t-ts-littlebits.cnnmoney/index.html Questions for Discussions: How is this business similar to the Lego business model? Do you think the management of the firm should emulate the Lego approach to marketing? How can management capitalize… Read more »
How ‘no makeup selfies’ could impact you
Description: Tired of charity appeals? Here’s why Britain’s best-ever social media fundraising campaign could render them obsolete. Source: SmartPlanet.com Date: Mar 21, 2014 Link: http://www.smartplanet.com/blog/global-observer/how-no-makeup-selfies-could-impact-you/?tag=nl.e660&s_cid=e660&ttag=e660&ftag=TRE4eb29b5 Questions for Discussions: Why was this campaign a success? Why would the success of this campaign disturb the thinking of fundraising organizations and their managerial class? Do you think they… Read more »
How Do Entrepreneurs Find the Next Big Thing?
Description: Trip Hawkins, founder and former Chairman and CEO at Electronic Arts, discusses the path to success for entrepreneurs and the perseverance it takes to find the next big thing on Bloomberg Television’s “In The Loop.” Source: Bloomberg.com – video report Date: Mar 21, 2014 Link: http://www.businessweek.com/videos/2014-03-21/how-do-entrepreneurs-find-the-next-big-thing#r=nav-f-video Questions for Discussions: What does Trip Hawkins have… Read more »
The Cuban way: One-on-one with billionaire Mark Cuban
Description: In an era saturated with Silicon Valley startups and social entrepreneurs, a familiar maverick is using technology to erase his digital footprint. Source: BNN.ca – video report Date: Mar 21, 2014 Link: http://www.bnn.ca/News/2014/3/21/The-Cuban-way-One-on-one-with-billionaire-Mark-Cuban-.aspx Questions for Discussions: What is the competitive advantage provided by this new software? What did you learn about Mark Cuban and… Read more »
What to Expect From Starbucks’s New Booze Menu
Description: First, Starbucks (SBUX) wanted you in its cafes for lunch and the afternoon, so it spruced up its food offerings and started serving cold “Refreshers” and testing sodas. Now it wants you there in the evening, too, and it’s bringing out the booze. Source: Businessweek.com Date: Mar 20, 2014 Link: http://www.businessweek.com/articles/2014-03-20/what-to-expect-from-starbucks-new-booze-menu#r=nav-f-story Questions for discussion: Do… Read more »
Lessons from Nortel: Acquisitions spree, bad management calls led to tech giant’s fall, study says
Description: In the five years since Nortel went bankrupt, many possible explanations have been suggested for its demise. Poor strategy, weak finances, low-cost competition from China, a misguided board of directors, hubris, the federal government’s refusal to backstop it during the recession, you name it. Source: FinancialPost.com Date: Mar 17, 2014 Link: http://business.financialpost.com/2014/03/17/lessons-from-nortel-acquisitions-spree-bad-management-calls-led-to-tech-giants-fall-study-says/ Questions for… Read more »
Bob Marley inspires son’s coffee startup
Description: Reggae legend Bob Marley’s son Rohan co-founded Marley Coffee, a brand dedicated to sustainable farming and social entrepreneurship. Source: CNNMoney.com – video report Date: Mar 14, 2014 Link: http://money.cnn.com/video/smallbusiness/2014/03/14/marley-coffee-rohan-jamaica-bob-marley-son.cnnmoney/index.html Questions for Discussions: What is the basic argument for introducing this latest brand of coffee into the marketplace. Do you think there is a saturation… Read more »
Your Job Taught to Machines Puts Half U.S. Work at Risk
Description: Who needs an army of lawyers when you have a computer? When Minneapolis attorney William Greene faced the task of combing through 1.3 million electronic documents in a recent case, he turned to a so-called smart computer program. Source: Bloomberg.com Date: Mar 12, 2014 Link: http://www.bloomberg.com/news/2014-03-12/your-job-taught-to-machines-puts-half-u-s-work-at-risk.html Questions for Discussions: Summarize the highlights in this… Read more »
What I Learned (the Hard Way) About Outsourcing
Description: Many businesses outsource work to other countries. But outsourcing can be scary. How do you know you’re not going to be ripped off, with a job that will return half-baked or not at all? Source: NYTimes.com Date: Mar 04, 2014 Link: http://boss.blogs.nytimes.com/2014/03/04/what-i-learned-the-hard-way-about-outsourcing/?ref=smallbusiness Questions for Discussions: What are the lessons learned about outsourcing, as reported… Read more »
