Description: Lessons from corporate leaders on how to take your business global. Source: Fortune.com Date: June 08, 2013 Link: http://management.fortune.cnn.com/2013/06/08/global-corporate-strategies/?iid=SF_F_River Questions for Discussions: What does the article have to say about how to take your business global? What other ideas do you think are critical for success in international business?
Posts Tagged: International Business Issues
Where cell phones go to die
Description: Much of the world’s electronic waste ends up in Guiyu, China, where old parts are recycled but chemicals like mercury leak into the water. Source: CNNMoney.com – video report Date: May 31, 2013 Link: http://money.cnn.com/video/technology/2013/05/31/t-china-electronic-waste.cnnmoney/ Questions for Discussions: Who should be held responsible for e-waste? Explain why the e-waste recycling business is centralized in… Read more »
One Obstacle Won’t Budge in Japan’s Fight With Deflation
Description: Vending machines stocked with sodas are ubiquitous here, tucked away, it seems, in every nook and cranny of the country. They are found along Omotesando, the tree-lined shopping avenue known as the Champs-Élysées of Tokyo, and their glow lights up the back streets of hot spring towns like Hakone. They are even atop Mount… Read more »
Behind the ‘Internet of Things’ Is Android—and It’s Everywhere
Description: Ken Oyadomari’s work space at NASA Ames Research Center in Mountain View, Calif., looks like a triage tent for smartphones. Parts from dozens of disassembled devices are strewn on workbenches. Source: Businessweek.com Date: May 31, 2013 Link: http://www.businessweek.com/articles/2013-05-29/behind-the-internet-of-things-is-android-and-its-everywhere Questions for Discussions: Explain the success of Android. How does Google make money from Android? Is… Read more »
More workers fall asleep on the job
Description: Napping during office hours is on the rise, giving employers nightmares Source: Marketwatch.com Date: May 30, 2013 Link: http://www.marketwatch.com/story/more-workers-fall-asleep-on-the-job-2013-05-30?siteid=nwtwk Questions for Discussions: What does the article have to say about the reasons for this problem and the concerns for management? What are the solutions for managers and employees to consider?
Rinse, Repeat: P&G Brings Back Former CEO
Description: Regrouping at P&G under former CEO may not solve long term problems. Source: WSJ.com – video report Date: May 24, 2013 Link: http://on.wsj.com/19afA0s Questions for Discussions: Why do you think the company brought back the former CEO at this time? What does this decision say about the company’s management and vision for the future?… Read more »
To Handle Big Data, Advertisers Turn to DMPs
Description: There’s a big to-do about Big Data and data management platforms (DMPs) in the digital advertising space. According to a new eMarketer report, “Data Management Platforms: Using Big Data to Power Marketing Performance,” DMPs enable marketers to use their Big Data to make smarter and more efficient marketing decisions. Source: eMarketer.com Date: May 24,… Read more »
What the Future Holds for Business Blogging
Description: Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it’s becoming increasingly difficult to stand out from the barrage of content out there — a lot of which is, well …. subpar (to… Read more »
Q&A: Jonah Berger, Wharton marketing guru, on what makes things go viral
Description: There’s no formula for viral fame. So say new media experts. But maybe there are some fundamental properties that all things viral share. So include those commonalities in your next idea and at least you’ve got an advantage. After all, publishers and TV network presidents have long known which “types” of stories capture the… Read more »
Why Dreamworks is buying YouTube channels
Description: Dreamworks Animation CEO Jeffrey Katzenberg says he bought AwesomenessTV, a YouTube channel, to target teens. Source: CNNMoney.com – video report Date: May 16, 2013 Link: http://money.cnn.com/video/news/2013/05/16/n-cmr-dreaworks-awesomenesstv-katzenberg.cnnmoney/ Questions for Discussions: Why are YouTube channels becoming more popular? Who do they appeal to and how can managers develop this environment? Why do you suppose management acquired… Read more »
