Description: Fashion brand Bayo’s latest ad campaign is causing a furor because of its racially charged content. Weeks earlier, the company had to pull an earlier phase of its advertising campaign. The WSJ’s Patrick Barta tells Deborah Kan what the controversy is all about. Source: Marketwatch.com – video report Date: June 18, 2012 Link: http://live.wsj.com/video/bayo-in-hot-water-over-controversial-ads-again/B06B0867-917E-4A8A-8F2D-299DD51C900A.html… Read more »
Posts Tagged: Strategy
The hardest question any leader can ask
Description: Is it worth daring to be great? No buzzwords, no ambiguity, just a simple question that couldn’t matter more. Source: Fortune.com Date: Jun 21, 2012 Link: http://tech.fortune.cnn.com/2012/06/21/the-hardest-question-any-leader-can-ask/?iid=SF_F_River Questions for Discussions: Summarize the highlights in this report. What do you think about them?
Comcast: VOD ad impressions set to increase “tenfold”
Description: The pay TV business thinks it’s about to cash in on a new revenue stream. Source: Businessweek.com Date: June 21, 2012 Link: http://money.cnn.com/news/newsfeeds/gigaom/articles/2012_06_20_comcast_vod_ad_impressions_set_to_increase_tenfold.html?iid=SF_F_River Questions for Discussions: What are the managerial implications for the shifts taking place? How would you advise managers in each segment of the industry to negotiate division of the revenue pie?… Read more »
Know Where The Money is Going Before You Ask For It
Description: Squarespace founder Anthony Casalena didn’t necessarily know he wanted to start a business, but he did have a clear concept of what he wanted. “I was trying to make my personal website and I wasn’t satisfied with any of the existing services” said Casalena in interview, “I had a very clear concept of what… Read more »
Rajat Gupta Convicted Of Insider Trading By U.S. Jury
Description: Rajat Gupta, who reached the pinnacle of corporate America as managing partner of McKinsey & Co. and as a director at Goldman Sachs Group Inc. and Procter & Gamble Co. (PG), was convicted by a federal jury of leaking inside information to hedge-fund manager Raj Rajaratnam. Source: Bloomberg.com Date: June 15, 2012 Link: http://www.bloomberg.com/news/2012-06-15/rajat-gupta-convicted-of-insider-trading-by-u-s-jury.html… Read more »
Immigrants’ Role in the Small Business Economy Grows
Description: The share of U.S. small businesses owned by immigrants has expanded by 50 percent since 1990, with almost one-fifth of business owners born outside the country, according to a new report (PDF) by the Fiscal Policy Institute. Source: Businessweek.com Date: June 15, 2012 Link: http://www.businessweek.com/articles/2012-06-14/immigrants-role-in-the-small-business-economy-grows Questions for Discussions: What are the highlights of this… Read more »
Pfizer Sees Harvard Collaboration As Spark For New Drugs
Description: When Hal Dvorak, a Harvard scientist whose ideas helped spur the advance of targeted cancer drugs, sought a partner recently to help him develop new treatments, he only had to walk two blocks to find one. Source: Bloomberg.com Date: June 15, 2012 Link: http://www.bloomberg.com/news/2012-06-15/pfizer-sees-harvard-collaboration-as-spark-for-new-drugs.html Questions for Discussions: Describe the relationships between educational institutions and… Read more »
Stanford President: Bubble? Maybe
Description: Stanford University president John Hennessy says there may be a tech bubble going on right now, but not a “catastrophic” one. Source: CNNMoney.com – video report Date: June 07, 2012 Link: http://money.cnn.com/video/technology/2012/06/06/ctd_stanford_president.fortune/ Questions for Discussions: What role does Stanford University play as an incubator of new technologies? Why does the arrangement work so well?… Read more »
Companies Use Social to Track and Follow Up on Brand Mentions
Description: B2B companies lag behind their B2C counterparts when it comes to using social media to track what customers are saying about their brands and following up on that feedback. Source: eMarketer.com Date: June 08, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009104&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: What does the article say about firms using social media to track their brands?… Read more »
Disney Will Ban Junk-Food Ads on Kids Programs by 2015
Description: Walt Disney Co. (DIS), aiming to combat childhood obesity by banning junk-food ads, will require that food and beverage advertising to kids on its TV networks and radio stations meet new nutritional standards by 2015. Source: Bloomberg.com Date: June 05, 2012 Link: http://www.bloomberg.com/news/2012-06-05/disney-to-impose-new-rules-on-junk-food-ads-on-kid-s-shows-1-.html Questions for Discussions: What are the pros and cons of this… Read more »
