Description: Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates. Source: eMarketer.com Date: 02/24/2012 Link: http://www.emarketer.com/Article.aspx?R=1008862 Questions for discussion: What explains this rate of growth? At what point do you think it will level off? How should marketing managers deal with this information?
Posts Tagged: Strategy
Description: Koppers Chocolate factory is the oldest and largest factory left in New York City. Source: CNNMoney.com – video report Date: 02/14/2012 Link: http://money.cnn.com/video/smallbusiness/2012/02/13/sbiz_koppers_chocolate.cnnmoney/ Questions for discussion: Describe the business model for this company. Why do you think it has remained relatively small when compared to bigger competitors? What advantages are there to choosing to… Read more »
Description: Independent movie houses scramble to pay for expensive new gear Source: Businessweek.com Date: 02/17/2012 Link: http://www.businessweek.com/magazine/for-small-theaters-the-digital-future-is-dark-02162012.html Questions for discussion: Why are smaller theatres having problems? Will these strategies work, in your opinion? What else could management do?
Description: Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers Source: eMarketer.com Date: 02/22/2012 Link: http://www.emarketer.com/Article.aspx?R=1008854&ecid=a6506033675d47f881651943c21c5ed4 Questions for discussion: Summarize the highlights in this report. Do you agree with the reasons given? Where do you think the marketplace is headed?
Description: When countries post a 40% youth unemployment rate, you know something is terribly wrong. The last time developed countries experienced such an employment disaster was during the Great Depression, and it is a moot question as to whether the current period will prove to be worse for the southern European countries than the Great… Read more »
Description: From Knicks jersey sales to tickets on the road, many firms are profiting from Linsanity. But can it last? Source: CNNMoney.com – video report Date: 02/17/2012 Link: http://money.cnn.com/video/news/2012/02/16/n_jeremy_lin_business.cnnmoney/ Questions for discussion: Explain the sudden financial changes to the various businesses mentioned in the report. Do you think this phenomenon can last? What strategic plans… Read more »
Description: A rumored audio device and new testing facilities hint at the search giant’s hardware ambitions Source: Businessweek.com Date: 02/16/2012 Link: http://www.businessweek.com/magazine/googles-bid-to-be-everything-to-everyone-02162012.html Questions for discussion: Highlight Google’s strategic planning described in this report. Do you think they will be successful with this approach? Who would be Google’s competitors in the future if this approach is… Read more »
Description: Gregory Galant is the accidental head of a fast-growing social web empire. Galant is the founder of Sawhorse Media, the company behind Muck Rack, Listorious and the Shorty Awards, but he didn’t start out with the intent to build a media company with several brands. Source: Sprouter.com Date: 02/15/2012 Link: http://sprouter.com/blog/launch-fast-nurture-what-works-kill-what-doesnt/?utm_source=MadMimi&utm_medium=email&utm_content=15+February+2012+%2F%2F+Hottest+StartUps%2C+Events+%26+Resources&utm_campaign=Sprouter+Weekly%3A+February+15%2C+2012&utm_term=btn-readon_png Questions for discussion:… Read more »
Description: Japan a nation known for its aging population, arcades have become popular with Japan’s elderly, prompting some to even host ‘senior nights.’ Source: CNNMoney.com – video report Date: 02/08/2012 Link: http://money.cnn.com/video/news/2012/02/08/n_japanese_geezer_games.cnnmoney/ Questions for discussion: How have demographic changes in Japan affected business? What are some ideas you would suggest to the management of… Read more »
Description: Petitions with over 250,000 signatures were delivered to Apple stores calling for reforms to working conditions in its suppliers’ factories. Source: CNNMoney.com – video report Date: 02/09/2012 Link: http://money.cnn.com/video/technology/2012/02/09/t-ts-change-org-signatures.cnnmoney/ Questions for discussion: Do you think Apple is being singled-out when the concerns likely apply to any company manufacturing in China? How should Apple’s management… Read more »