Description: Consuming content in frequent, small portions means more touchpoints for marketers Source: eMarketer.com Date: May 02, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: Summarize behaviors of smart phone users. Do you think these behaviors will become common across all users? How should business strategists who distribute mobile content deal with this research?
Posts By: Brahm Canzer
Description: (MoneyWatch) COMMENTARY I’m going to go out on a limb here and say the word “dysfunctional” probably describes more people than the word “normal” does. When it comes to CEOs and executives, it’s almost certainly true. Source: CBSNews.com Date: April 25, 2012 Link: http://www.cbsnews.com/8301-505125_162-57420393/7-signs-of-a-dysfunctional-boss/?tag=nl.e857 Questions for Discussions: Summarize the descriptions of CEOs presented in… Read more »
Description: Strong global iPhone sales helped Apple beat expectations, as usual. Doubters beware – it’s hard to hate on AAPL. Source: CNNMoney.com – video report Date: 04/25/2012 Link: http://money.cnn.com/video/markets/2012/04/25/mkts-bz-apple-iphone.cnnmoney/ Questions for discussion: Summarize the financial results and the reasons there is surprise. Do you see an end for the current success of Apple?
Description: Put down that smartphone; pick up that pencil. Employees are being encouraged by their companies to try visual note-taking to explain complicated concepts to colleagues and clients. Rachel Silverman explains on The News Hub. Photo: Getty Images. Source: Marketwatch – video report Date: 04/24/2012 Link: http://www.marketwatch.com/video/asset/put-down-the-smartphone-and-pick-up-a-pencil/784F0652-2269-4061-A5CF-607A22F06B01 Questions for discussion: Summarize the highlights of the… Read more »
Description: Wal-Mart Stores Inc. (WMT) may spend hundreds of millions of dollars investigating $24 million in alleged Mexican bribes as the U.S. government weighs whether the company or executives also broke the law by covering up an internal probe, former federal prosecutors said. Source: Bloomberg.com Date: 04/24/2012 Link: http://www.bloomberg.com/news/2012-04-24/wal-mart-bribery-probe-in-u-s-seen-as-examining-coverup-claims.html Questions for discussion: What are… Read more »
Description: Apple Inc. (AAPL) profit almost doubled last quarter, reflecting robust demand for the iPhone in China as well as purchases of a new version of the iPad tablet, allaying the concerns that fueled a 12 percent two-week slump in the stock. Source: Bloomberg.com Date: 04/24/2012 Link: http://www.bloomberg.com/news/2012-04-24/apple-profit-rises-94-on-growing-global-demand-for-iphones.html Questions for discussion: Summarize the financial results… Read more »
Description: Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels over past years has certainly propelled content marketing to new heights and investments. Source: eMarketer.com Date: 04/23/2012 Link: http://www.emarketer.com/Article.aspx?R=1008991&ecid=a6506033675d47f881651943c21c5ed4 Questions for discussion: Why do you think… Read more »
Description: Odysseas Tsatalos’ entrepreneurship story started during his childhood in Greece. Reading about inventors in his encyclopedia, he decided early on that his dream was to one day see himself in print for one of his inventions. While his parents wanted him to become a doctor, Tsatalos travelled to the U.S. and got his Ph.D… Read more »
Description: Verizon, fed up with the high costs of offering the iPhone, plans to push smartphones powered by Microsoft’s Windows software, as a counterweight to the popular Apple device. George Stahl reports on digits.Photo: HTC. Questions for discussion: How is the cost of a smart phone spread out through distributors? What risk does Verizon face… Read more »
Description: With a boost from strong earnings, McDonald’s isn’t the only fast food co. on the up and up. Chipotle and Yum! Brands are following suit. Source: CNNMoney.com – video report Date: 04/20/2012 Link: http://money.cnn.com/video/markets/2012/04/20/mkts-bz-fast-food.cnnmoney/ Questions for discussion: Explain the international success of these brands? Are there other strategies that management could use to leverage… Read more »