Description: Rebrand yourself like this savvy businesswoman Source: MarketWatch.com Date: Jasn 17, 2015 Link: http://www.marketwatch.com/story/five-lessons-you-can-learn-from-taylor-swift-2015-01-16 Questions for discussion: Summarize the suggestions made in this article. What do you think about this commentary?
Posts Categorized: Management
Why SurveyMonkey won’t have an IPO any time soon
Description: In an interview at the 2015 Consumer Electronics Show, CEO Dave Goldberg tells Fortune’s Alan Murray about SurveyMonkey’s strategy to avoid going public. Source: Fortune.com – video report Date: Jan 08, 2015 Link: http://for.tn/1s6zdDg Questions for Discussions: Why is the company uninterested in going public at this time? How would an IPO change the… Read more »
It’s a mod, mod world: The future of design
Description: Award-winning designer, Karim Rashid, joins BNN to discuss the growing importance of design in business. Find out why brands like 3M, Citigroup, Deutsche Bank, Audi and Sony have turned to Rashid’s design sense to reinvent their brand identities. Source: BNN.ca– video report Date: Dec 23, 2014 Link: http://www.bnn.ca/Video/player.aspx?vid=518948 Questions for Discussions: What are the… Read more »
McDonald’s New Turnaround Plan Is So 1990s
Description: In a period of lasting difficulty for McDonald’s, with U.S. same-store sales dropping over consecutive quarters, executives turn to regionalized menus, made-to-order burgers, and speed to bring the world’s largest burger chain out of a multi-quarter slump. Sound familiar? Source: Businessweek.com Date: Jan 07, 2015 Link: http://www.businessweek.com/articles/2015-01-07/mcdonalds-new-turnaround-plan-is-so-1990s#r=hpt-lst Questions for discussion: What is the company’s operational strategy for change? Do you… Read more »
Ditching the cubicle can boost productivity
Description: Employees at Zurich Insurance are crowdsourcing the design of their new offices. Source: Fortune.com Date: Jan 07, 2015 Link: http://fortune.com/2015/01/07/office-space-productivity/ Questions for discussion: What does this report say about the participation of employees in the design of work environments? Using any motivational model, explain the affect of workplace design on productivity.
Here’s what working will look like in 2030
Description: Tremendous forces are radically reshaping the world of work. Source: FinancialPost.com Date: Jan 05, 2015 Link: http://business.financialpost.com/2015/01/05/heres-what-working-will-look-like-in-2030/ Questions for discussion: Summarize the changes predicted in this report. How do you think management will change as a direct result? What conflict do you foresee, if these changes come to pass?
How Disney went digital
Description: Fortune’s Michal Lev-Ram goes to Disney World and explores the many ways the happiest place on earth has become more digital. Source: CNNMoney.com – video report Date: Dec 29, 2014 Link: http://for.tn/13BzWkG Questions for Discussions: How can this technology provide new information to management? How might it change operations and HRM?
How Royal Caribbean is using tech to get back on top
Description: Royal Caribbean’s newly redesigned cruise “Quantum of the Seas” is jam packed with new features for the tech lovers dream, including: wifi, robot bartenders and indoor skydiving. Source: Fortune.com – video report Date: Dec 29, 2014 Link: http://for.tn/13OTP7L Questions for Discussions: Describe the operational changes on board this ship? Do you think they will… Read more »
The Farm-to-Table Restaurant Chain
Description: Spoken aloud, the business plan sounded about as viable as planting citrus groves in the Bakken oil fields. Seeking a way to sell directly to consumers, a group of North Dakota farmers banded together about a decade ago to start an upscale, farm-to-table restaurant chain on the East Coast. Source: Businessweek.com Date: Dec 30,… Read more »
The promotions (and demotions) of America’s most powerful women execs
Description: Fortune’s 2014 Most Powerful Women in Business list has seen a lot of change since it was published in September. Source: Fortune.com Date: Jan 02, 2015 Link: http://fortune.com/2015/01/02/most-powerful-women/ Questions for discussion: What does this report say about these women and their respective organizations? Does this report suggest that these women executives have done well?
