Description: Actress Jessica Alba joins ‘Influencers with Andy Serwer’ to discuss the success of The Honest Company. Source: Finance.Yahoo.com Date: Sep 23, 2020 Link: https://finance.yahoo.com/video/ethical-business-practices-shouldn-t-100000669.html Questions for discussion: What is Jessica Alba’s opinion about ethical business practice and profitability? After researching The Honest Company online, describe how the firm is different from any other consumer… Read more »
Posts Categorized: Strategy
How Target gets you to spend money
Description: Target has revolutionized the entire shopping experience, from the width of the aisles and the weight of the shopping carts to the smell of Starbucks coffee and placement of dollar bins. The tactics are paying off. Despite the pandemic, profits rose more than 80% year over year. Here’s how Target uses dollar bins and… Read more »
As Main Street crisis worsens, Facebook launches new small business platform
Description: Facebook is increasing its focus on the small business community, launching a new interface called “Business Suite” on Thursday which is targeted at small businesses that have struggled throughout the Covid-19 pandemic. Source: CNBC.com – video report Date: Sep 17, 2020 Link: https://www.cnbc.com/2020/09/17/as-main-street-crisis-worsens-facebook-launches-small-business-hub.html Questions for discussion: What does the article say about the situation at Facebook… Read more »
How four millennials came out of nowhere to dominate the mobile COVID-19 testing industry
Description: Switch Health has tested hockey players and factory workers and won the support of Rona Ambrose, who sits on the board Source: FinancialPost.com Date: Sep 14, 2020 Link: https://financialpost.com/entrepreneur/small-business/how-four-millennials-came-out-of-nowhere-to-dominate-the-mobile-covid-19-testing-industry/wcm/1253aa3c-d93b-4d10-a516-e73f5d27267d/ Questions for discussion: Explain why the concept succeeded as a venture? What were the critical items in the recipe for success?
The holiday shopping season could start on 10/10/2020 with retailers hopeful that consumers will turn out early
Description: Forget Thanksgiving Day. The start to the holiday shopping season could be October 10, or 10/10/2020, according to Keith Jelinek, managing director in the retail practice at global consultancy Berkeley Research Group. Source: MarketWatch.com Date: Sep 16, 2020 Link: https://www.marketwatch.com/story/the-holiday-shopping-season-could-start-on-10-10-2020-with-retailers-hopeful-that-consumers-will-turn-out-early-11600197849?mod=home-page Questions for discussion: What is the basis for these notions of an earlier start… Read more »
Singapore to Pay Citizens for Keeping Healthy With Apple Watch
Description: Apple Inc. and the government of Singapore have partnered on a two-year health initiative dubbed LumiHealth, which is built around tracking and rewarding user behavior through the Apple Watch gadget and an iPhone app. Source: Bloomberg.com – video report Date: Sep 15, 2020 Link: https://www.bloomberg.com/news/articles/2020-09-16/singapore-to-pay-citizens-for-keeping-healthy-with-apple-watch?srnd=premium-canada Questions for discussion: Describe the partnership plan between Apple, government,… Read more »
Big Tech is turning on one another amid antitrust probes and litigation
Description: “Battle royale” evokes images of professional wrestlers engaged in a free-for-all brawl in which combatants eventually turn on one another until there is an eventual winner. With apologies to Hulk Hogan and Andre the Giant, Big Tech is taking on the same trappings as companies turn on one another amid multiple antitrust investigations and… Read more »
Kindergarten is the new calculus: How a private tutoring company survived a pandemic
Description: Joanne Sallay’s in-person tutoring business faced overnight extinction. And then the elementary school parents started calling Source: FinancialPost.com Date: Aug 27, 2020 Link: https://financialpost.com/entrepreneur/small-business/kindergarten-is-the-new-calculus-how-a-private-tutoring-company-survived-a-pandemic/wcm/b4622ea7-d5c4-4354-b4cd-5d37caeb36e3/ Questions for discussion: How did operations change as a result of coronavirus? How does the report illustrate entrepreneurial management?
How Etsy built a nearly $14 billion handmade empire
Description: If it’s handmade or over 20 years old, there’s a good chance you can find it on Etsy, the go-to online marketplace for handcrafted and vintage goods. Source: CNBC.com – video report Date: Sep 05, 2020 Link: https://www.cnbc.com/2020/09/05/how-etsy-built-a-handmade-empire.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: How would you describe Etsy’s business model? Summarize the evolution of the firm’s… Read more »
4 Strategies to Build Business Resilience Before the Next Disruption
Description: If the pandemic has taught business leaders anything, it’s this: The question isn’t if the next crisis will come, but when. Source: Gallup.com Date: Aug 05, 2020 Link: https://www.gallup.com/workplace/316325/strategies-build-business-resilience-next-disruption.aspx Questions for discussion: What does the article say about the current disruption taking place? What does the report recommend to management?
