Description: More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of digital audio listeners in the country. Source: eMarketer.com Date: Apr 23, 2019 Link: https://www.emarketer.com/content/pandora-appeals-to-advertisers-with-co-listening-data?ecid=NL1001 Questions for discussion: How are listening behaviors changing? What does “co-listening factor” mean? How… Read more »
Posts Tagged: Communication
Description: Here it is: Six Pixels of Separation – Episode #665 – Host: Mitch Joel. Cal Newport is an Associate Professor of Computer Science at Georgetown University. In addition to researching cutting edge technology, he also writes about the impact of these innovations on society. Cal is the author of six books, including the recently published bestseller, Digital Minimalism and (a personal… Read more »
Description: From improving sexual harassment training to creating more collaborative work environments, this is how women are changing their businesses. Source: FastCompany.com Date: Apr 16, 2019 Link: https://www.fastcompany.com/90332562/5-women-entrepreneurs-on-how-metoo-has-changed-their-companies?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=4&partner=newsletter&campaign_date=04162019 Questions for discussion: Summarize how these businesses have responded to the movement? What lessons should managers at any firm take away from these stories?
Description: When Tiger Woods won The Masters on Sunday, it was an instant boon to everyone in business with him, directly or even indirectly, from sponsors like Nike and Monster Beverage to broadcaster CBS. Source: YahooFinance.com – video report Date: Apr 16, 2019 Link: https://finance.yahoo.com/news/taylormade-golf-ceo-adidas-sale-gave-us-freedom-to-sign-tiger-woods-jason-day-203237110.html Questions for discussion: How much “stock value” should investors attribute to… Read more »
Description: BYD, which built the battery in your ’90s cellphone, now produces more EVs than anyone—and it wants to sell them to you, soon. Source: Bloomberg.com Date: Apr 16, 2019 Link: https://www.bloomberg.com/news/features/2019-04-16/the-world-s-biggest-electric-vehicle-company-looks-nothing-like-tesla?srnd=businessweek-v2 Questions for discussion: Summarize the growth story and the reasons for the firm’s success. What are the messages to management at competitors like… Read more »
Description: The U.S. tech industry is currently adding new jobs at almost 400% the rate of other fields, and it pays workers about twice as much too, according to jobs site Comparably. Source: CNBC.com – video report Date: Apr 12, 2019 Link: https://www.cnbc.com/2019/04/16/comparably-the-10-highest-paying-entry-level-jobs-in-tech.html Questions for discussion: What are the knowledge and skill sets needed for many… Read more »
Description: What does parents’ downtime mean for marketers? Source: eMarketer.com Date: Apr 15, 2019 Link: https://www.emarketer.com/content/us-parents-get-digital-after-dark?ecid=NL1001 Questions for discussion: What does the research say about social behaviors that would interest marketing management? What are the greatest opportunities for management, according to the research?
Description: With an entrepreneurial can-do mindset, the four Hollywood vets have built a business with soaring sales and global impact. Source: Entrepreneur.com Date: Apr 09, 2019 Link: https://www.entrepreneur.com/article/331237 Questions for discussion: Summarize the strategic decisions made to develop the company. How would this story be different if it was managed as a for-profit start-up? How… Read more »
Description: For Disney, the price is the story. Disney announced pricing for its new streaming service on Thursday, and it’s surprisingly low: $6.99 per month and $69.99 annually (or $5.83 per month). The service won’t include any advertisements. Source: CNBC.com – video report Date: Apr 12, 2019 Link: https://www.cnbc.com/2019/04/12/disneys-6point99-per-month-price-immediately-makes-it-a-value-winner.html Questions for discussion: Why is pricing so critical in… Read more »
Description: The company’s first Manhattan store is nothing like any Ikea you’ve ever been to. Source: FastCompany.com Date: Apr 10, 2019 Link: https://www.fastcompany.com/90332083/i-went-to-ikeas-first-small-store-and-it-answered-all-my-prayers?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=6&partner=newsletter&campaign_date=04112019 Questions for discussion: Explain the change in thinking – by management and customers – that has led to this store design. Should Ikea develop this concept at its suburban stores as well?