Description: B2B companies lag behind their B2C counterparts when it comes to using social media to track what customers are saying about their brands and following up on that feedback. Source: eMarketer.com Date: June 08, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009104&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: What does the article say about firms using social media to track their brands?… Read more »
Posts Tagged: International Business Issues
Disney Will Ban Junk-Food Ads on Kids Programs by 2015
Description: Walt Disney Co. (DIS), aiming to combat childhood obesity by banning junk-food ads, will require that food and beverage advertising to kids on its TV networks and radio stations meet new nutritional standards by 2015. Source: Bloomberg.com Date: June 05, 2012 Link: http://www.bloomberg.com/news/2012-06-05/disney-to-impose-new-rules-on-junk-food-ads-on-kid-s-shows-1-.html Questions for Discussions: What are the pros and cons of this… Read more »
Facebook Users Interact with Brand Content Over Ads
Description: Facebook is now a public company, and its revenue and advertising plans are under significant scrutiny. However, users are more likely to interact with branded content on the site, not advertising, which may be an obstacle for the social network down the road. Source: eMarketer.com Date: June 01, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009089&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions:… Read more »
On Facebook, ‘Likes’ Become Ads
Description: On Valentine’s Day, Nick Bergus came across a link to an odd product on Amazon.com: a 55-gallon barrel of … personal lubricant. Source: NYTimes.com Date: May 31, 2012 Link: http://www.nytimes.com/2012/06/01/technology/so-much-for-sharing-his-like.html?_r=1&hp Questions for Discussions: Explain how “sponsored stories” work. Why are they more effective than regular advertisements? Do you think this strategy is unethical in… Read more »
J.C. Penney buckles under pressure
Description: Commentary: Discounts are back in style Source: Marketwatch.com Date: May 30, 2012 Link: http://www.marketwatch.com/story/jc-penney-buckles-under-pressure-2012-05-30?siteid=nwtwk Questions for Discussions: Why did this pricing strategy fail to please customers? What does this report say about the transferability of managers from one business to another? How are Apple and JC Penny different and the same?
Why China can’t let Europe slip
Description: China has been investing heavily in European debt and opening its markets to retailers in order to diversify its risk. Source: CNNMoney.com – video report Date: May 24, 2012 Link: http://money.cnn.com/video/news/2012/05/24/n-china-europe-worries.cnnmoney/ Questions for Discussions: Why is Hugo Boss opening more stores in China? Does this strategy make good sense to you? What does this… Read more »
Top 5 in Tech, Friday, May 25, 2012
Description: Would you pay $800 for a smartphone? How a 15-year-old invented a new test for pancreatic cancer and why augmented reality isn’t just science fiction anymore. All that and more in this weeks top 5 in tech. Source: Marketwatch.com – video report Date: May 25, 2012 Link: http://www.marketwatch.com/video/asset/top-5-in-tech-friday-may-25-2012/A3977B09-F4D0-480D-B1F9-2F8BB3DB4D02 Questions for Discussion: Do you think… Read more »
Building a Business on Helping Companies Hire Smarter
Description: ClearFit founder Ben Baldwin always knew he wanted to be an entrepreneur, although he wasn’t always sure that this attitude was a good thing. “I’ve never really fit into the way other people think/act and I have a real problem with authority,” Baldwin said in interview. “I kinda thought that I was screwed professionally,… Read more »
Why Eduardo Saverin Has Company in Singapore
Description: It’s a cliché that the Pacific Ocean is displacing the Atlantic, that China will replace America at the top of the world’s hierarchy of power, and the East will surpass the West. The cliché is also wrong. The multipolar world we are entering will have no single winner, and the three-pillared West of the… Read more »
The agony of Japan Inc.
Description: Companies like Apple, IBM and Microsoft once stood in the shadow of much larger and more powerful Japanese electronics giants. Those days are long gone — and, lately, it looks like they may never come back. Source: Fortune.com Date: May 25, 2012 Link: http://tech.fortune.cnn.com/2012/05/25/japan-inc/?iid=SF_F_River Questions for Discussions: Summarize the strategic arguments presented by the… Read more »
