Description: Data-driven marketing spending, revenues and profits will continue to rise
Source: eMarketer.com
Date: March 18, 2015
Questions for discussion:
Description: One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers. But how you know when the number of interactions you’re getting is good? And what does “good” mean, anyway?
Source: HubSpot.com
Date: March 18, 2015
Questions for Discussions:
Description: There are 1.7 job seekers for every one opening. At the height of the recession, it was nearly 7. Plus, more people are saying “take this job and shove it,” a sign of confidence in the labor market.
Source: CNNMoney.com
Date: March 11, 2015
Link: http://money.cnn.com/video/news/2015/03/11/romans-numeral-job-openings.cnnmoney/
Questions for Discussions: What does this report mean to HRM departments? How should HR manager interpret and use the movements in this ratio within their firms?
Description: Most produce travels 1500 miles from farm to table. Gotham Greens grows, harvests and sells it crops all in one building.
Source: CNNMoney.com – video report
Date: March 10, 2015
Questions for Discussions:
Description: Ikea’s strategy to low cost products is volume; but how do you sell the same product to diverse consumers in different countries? Fortune’s Beth Kowitt finds out.
Source: Fortune.com – video report
Date: March 10, 2015
Link: http://for.tn/1NqbuFI
Questions for Discussions:
Description: In a broad show of support for increased scrutiny of foreign real estate buyers in the United States, 17 nonprofit organizations on Tuesday urged the Treasury Department to require that the real estate industry verify the identities of buyers and screen them for potential money-laundering risk.
Source: NYTimes.com
Date: March 11, 2015
Questions for discussion:
Description: IOWA CITY — Six months ago, Adam Means shifted the business model at his downtown gym, Iowa City Fitness.
Source: TheGazette.com
Date: March 08, 2015
Questions for Discussions:
Description: L.L. Bean, 56 on Fortune’s 100 Best Companies To Work For list, gives employees time off to explore the great outdoors.
Source: Fortune.com – video report
Date: March 05, 2015
Link: http://for.tn/1CxQZUo
Questions for discussion:
Description: The first smartwatch developed by Pebble Technology Corp. had one of the most successful Kickstarter campaigns ever, and now the company behind the trailblazing wearable device is back with the Pebble Time and a new pre-sale campaign that managed to raise US$4-million in only three hours, and US$1-million in just 31 minutes on Tuesday, making it the fastest project on Kickstarter to reach that milestone.
Source: FinacialPost.com – video report
Date: Feb 24, 2015
Questions for Discussions:
Description: In his annual letter to Berkshire Hathaway BRK.A, -0.48% BRK.B, -0.63% shareholders, Chairman and Chief Executive Warren Buffett continues his tradition of delivering all sorts of cleverly worded musings on the markets, on the state of American business and on his own quirks and peculiarities (and how they affect his relationship with longtime Berkshire vice-chair, Charlie Munger.) If you have the time, it’s always worth reading the whole epistle. If not, we’ve settled on 13 of the choicest quotes.
Source: MarketWatch.com
Date: Feb 28, 2015
Questions for Discussions:
