Description: YouTube is enlisting Hollywood’s help to reach a generation of viewers more familiar with smartphones than TV remotes. Source: USAToday.com Date: 02/20/2012 Link: http://www.usatoday.com/life/television/news/story/2012-02-20/youtube-original-content/53170394/1 Questions for discussion: Do you think this production strategy can work? What other YouTube channel concepts do you think would succeed? Who are the target markets for these concepts? How… Read more »
Posts By: Brahm Canzer
Description: Entrepreneur Matt Mullenweg recently said that his motivation isn’t to make money, it’s to change the world. Source: Sprouter.com Date: 02/22/2012 Link: http://sprouter.com/blog/matt-mullenweg-wordpress-automattic-profile/?utm_source=MadMimi&utm_medium=email&utm_content=22+February+2012+%2F%2F+Hottest+StartUps%2C+Events+%26+Resources&utm_campaign=Sprouter+Weekly%3A+February+22%2C+2013&utm_term=_0D_0AEntrepreneurship+Isn_E2_80_99t+About+Money_2C+It_E2_80_99s+About+Changing+the+World_0D_0A Questions for discussion: Describe the characteristics that make Matt Mullenweg an entrepreneur. Are any of these unique when compared to the general description of entrepreneurs?
Description: Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates. Source: eMarketer.com Date: 02/24/2012 Link: http://www.emarketer.com/Article.aspx?R=1008862 Questions for discussion: What explains this rate of growth? At what point do you think it will level off? How should marketing managers deal with this information?
Description: Koppers Chocolate factory is the oldest and largest factory left in New York City. Source: CNNMoney.com – video report Date: 02/14/2012 Link: http://money.cnn.com/video/smallbusiness/2012/02/13/sbiz_koppers_chocolate.cnnmoney/ Questions for discussion: Describe the business model for this company. Why do you think it has remained relatively small when compared to bigger competitors? What advantages are there to choosing to… Read more »
Description: The chances of finding a job are grim for the four million long-term unemployed in the U.S., but Joe Carbone is looking to change that in his Connecticut town. Scott Pelley reports. Source: MoneyWatch.com Date: 02/19/2012 Link: http://www.cbsnews.com/video/watch/?id=7399352n&tag=contentBody;storyMediaBox Questions for discussion: Summarize the problems faced by the long term unemployed. Why does this paid-internship… Read more »
Description: The U.S. manufacturing sector needs more skilled workers and can’t support middle class living standards as it once did. Source: Businessweek.com Date: 02/17/2012 Link: http://www.businessweek.com/finance/americas-blue-collar-nostalgia-masks-future-challenges-02172012.html Questions for discussion: What message is there here for managers? How would you expect HR managers to respond to this report?
Description: Independent movie houses scramble to pay for expensive new gear Source: Businessweek.com Date: 02/17/2012 Link: http://www.businessweek.com/magazine/for-small-theaters-the-digital-future-is-dark-02162012.html Questions for discussion: Why are smaller theatres having problems? Will these strategies work, in your opinion? What else could management do?
Description: Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers Source: eMarketer.com Date: 02/22/2012 Link: http://www.emarketer.com/Article.aspx?R=1008854&ecid=a6506033675d47f881651943c21c5ed4 Questions for discussion: Summarize the highlights in this report. Do you agree with the reasons given? Where do you think the marketplace is headed?
Description: When countries post a 40% youth unemployment rate, you know something is terribly wrong. The last time developed countries experienced such an employment disaster was during the Great Depression, and it is a moot question as to whether the current period will prove to be worse for the southern European countries than the Great… Read more »
Description: From Knicks jersey sales to tickets on the road, many firms are profiting from Linsanity. But can it last? Source: CNNMoney.com – video report Date: 02/17/2012 Link: http://money.cnn.com/video/news/2012/02/16/n_jeremy_lin_business.cnnmoney/ Questions for discussion: Explain the sudden financial changes to the various businesses mentioned in the report. Do you think this phenomenon can last? What strategic plans… Read more »