Description: This interview with Linda K. Zecher the chief executive of Houghton Mifflin Harcourt, was conducted and condensed by Adam Bryant. Source: NYTimes.com Date: March 28, 2015 Link: http://www.nytimes.com/2015/03/29/business/the-danger-of-one-size-fits-all.html?ref=business&_r=0 Questions for Discussions: How has Linda Zecher dealt with the different managers she now leads? What do you think is her greatest strength as a leader,… Read more »
Posts Categorized: Management
What makes a great leader?
Description: Fortune’s Susie Gharib sits down with Gerald Hassell, CEO of BNY Mellon. Source: Fortune.com – video report Date: March 16, 2015 Link: http://for.tn/1Dqvsxa Questions for Discussions: Summarize the views of Gerald Hassel that were presented in this report. Which item was most important for successful leadership, in your opinion?
The biometric tech that could kill the password
Description: Apple, Alibaba, and other companies are turning to biometrics for verification — utilizing your hands, face, even your voice — to log you in. Source: Fortune.com – video report Date: March 17, 2015 Link: http://for.tn/1bdP4sv Questions for Discussions: What are the advantages and disadvantages of each technology described? Which do you think would be… Read more »
Nintendo Forms Partnership to Develop Mobile Games
Description: For years, Nintendo had insisted that it would not take its beloved cast of video game characters, including Mario and Zelda, to the smartphones and tablets that tens of millions of people now use to play games. Source: NYTimes.com Date: March 17, 2015 Link: http://www.nytimes.com/2015/03/18/technology/nintendo-forms-partnership-to-develop-mobile-games.html?ref=technology Questions for Discussions: From a management point of view,… Read more »
Digital Marketers Continue Love Affair with Data
Description: Data-driven marketing spending, revenues and profits will continue to rise Source: eMarketer.com Date: March 18, 2015 Link: http://www.emarketer.com/Article/Digital-Marketers-Continue-Love-Affair-with-Data/1012229/3#sthash.L4c3Xn0A.dpuf Questions for discussion: Why is DDM growing in usage and popularity? What are the limitations of this DDM communications with customers?
Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
Description: One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers. But how you know when… Read more »
It’s easier to get a job
Description: There are 1.7 job seekers for every one opening. At the height of the recession, it was nearly 7. Plus, more people are saying “take this job and shove it,” a sign of confidence in the labor market. Source: CNNMoney.com Date: March 11, 2015 Link: http://money.cnn.com/video/news/2015/03/11/romans-numeral-job-openings.cnnmoney/ Questions for Discussions: What does this report mean… Read more »
This Brooklyn rooftop supplies Whole Foods
Description: Most produce travels 1500 miles from farm to table. Gotham Greens grows, harvests and sells it crops all in one building. Source: CNNMoney.com – video report Date: March 10, 2015 Link: http://money.cnn.com/video/smallbusiness/2015/03/10/is-this-the-future-of-farming-gotham-greens.cnnmoney/ Questions for Discussions: What are the advantages and disadvantages to urban farming as illustrated in this report? Why is this method viable… Read more »
Ikea’s secret to global success
Description: Ikea’s strategy to low cost products is volume; but how do you sell the same product to diverse consumers in different countries? Fortune’s Beth Kowitt finds out. Source: Fortune.com – video report Date: March 10, 2015 Link: http://for.tn/1NqbuFI Questions for Discussions: Describe the corporate culture at Ikea. How is Ikea managed differently around the… Read more »
Treasury Urged to Scrutinize Foreign Real Estate Buyers for Money-Laundering Risk
Description: In a broad show of support for increased scrutiny of foreign real estate buyers in the United States, 17 nonprofit organizations on Tuesday urged the Treasury Department to require that the real estate industry verify the identities of buyers and screen them for potential money-laundering risk. Source: NYTimes.com Date: March 11, 2015 Link: http://www.nytimes.com/2015/03/11/business/treasury-urged-to-scrutinize-foreign-real-estate-buyers-for-money-laundering-risk.html?ref=business&_r=0… Read more »
