Description: Etsy’s Brooklyn headquarters has the perks of an on-site school, live music and handcrafted art and furniture bought from the website. Source: CNNMoney.com – video report Date: Oct 03, 2013 Link: http://money.cnn.com/video/technology/2013/10/03/t-fortune-etsy-brooklyn-culture.fortune/index.html Questions for Discussions: How would you describe the corporate culture at Etsy? How does this relate to the business model of the… Read more »
Posts Tagged: Communication
Do You Want Wine With Those Fries?
Description: Who says Big Macs can’t be gourmet? That’s the message McDonald’s pushed at a fancy invitation-only event last week. Abby Haglage on the charm offensive—and why it’s such a tough sell. Source: TheDailyBeast.com Date: Oct 01, 2013 Link: http://www.thedailybeast.com/articles/2013/10/01/do-you-want-wine-with-those-fries.html Questions for Discussions: Summarize the PR strategy and intended goals envisioned by management at McDonald’s?… Read more »
Exclusive: Time for Gates to go, some top Microsoft investors tell board
Description: (Reuters) – Three of the top 20 investors in Microsoft Corp are lobbying the board to press for Bill Gates to step down as chairman of the software company he co-founded 38 years ago, according to people familiar with matter. Source: Reuters.com Date: Oct 01, 2013 Link: http://www.reuters.com/article/2013/10/01/us-microsoft-gates-investors-idUSBRE9901H320131001 Questions for Discussions: Do you think… Read more »
Why Home Depot focuses on employees
Description: Home Depot CEO Frank Blake says that his company’s dedication to service and associate training keeps customers coming back. Source: CNNMoney.com – video report Date: Sep 25, 2013 Link: http://money.cnn.com/video/news/2013/09/25/f-leadership-home-depot-ceo-frank-blake-employees.fortune/index.html Questions for Discussions: Why would taking better care of employees be more important HR strategy for Home Depot than for say, a grocery retailer?… Read more »
What it costs Apple to make the iPhone 5C
Description: Apple’s multi-colored iPhones retail for $549 off contract, but they cost a lot less to make thanks in part to the plastic shell. Source: CNNMoney.com – video report Date: Sep 24, 2013 Link: http://money.cnn.com/video/technology/2013/09/26/t-ts-apple-iphone-5c-teardown.cnnmoney/index.html Questions for Discussions: Given the differences in costs to produce the original model 5, do you think Apple is pricing… Read more »
BlackBerry leaders, success paved way for failure
Description: (MoneyWatch) The history of American business is littered with the remains of once-dominant companies suddenly rendered obsolete by powerful new technologies. BlackBerry is not one of those companies. Source: CBSNews.com Date: Sep 25, 2013 Link: http://www.cbsnews.com/8301-505124_162-57604642/for-blackberry-leaders-success-paved-way-for-failure/?tag=nl.e713&s_cid=e713&ttag=e713&ftag=TRE4cf7aca Questions for Discussions: According to the report, why did BB fail? How much blame does management rightfully share?
How Cinnabon reinvented itself
Description: At 880 delectable calories, the classic Cinnabon roll isn’t most people’s idea of an every day treat. President Kat Cole tells how the company has managed to expand its brand into smaller indulgences. Source: CNNMoney.com – video report Date: Sep 18, 2013 Link: http://money.cnn.com/video/news/2013/09/18/f-cinnabon-president-kat-cole.fortune/index.html Questions for Discussions: What is the marketing strategy at Cinnabon… Read more »
Birchbox’s Sample Sale
Description: Birchbox co-founders Hayley Barna and Katia Beauchamp share the secrets behind the success of their rapidly expanding beauty discovery service. Source: CNNMoney.com – video report Date: Sep 18, 2013 Link: http://money.cnn.com/video/news/2013/09/18/f-birchbox-hayley-barna-katia-beauchamp.fortune/index.html Questions for Discussions: Describe the business model? Why has organic and word-of-mouth growth been so successful? How does social media help the firm… Read more »
The digital sorority of Silicon Beach
Description: The women working in Los Angeles’ booming tech scene are supporting each other in an industry dominated by men. Source: CNNMoney.com – video report Date: Sep 11, 2013 Link: http://money.cnn.com/video/technology/2013/09/11/t-ladies-of-silicon-beach.cnnmoney/index.html Questions for Discussions: What does this report say about networking strategies of women entrepreneurs? Do you think there is a fundamental difference in managerial… Read more »
Is Social Media Killing Brands?
Description: This past week, I heard something that I hope to never hear again in my life. I was at Content Marketing World, sitting in on a morning keynote, quietly sipping my coffee when I heard the keynote presenter, the “father of integrated marketing,” say, “Social media is probably killing brands.” Source: Hubspot.com Date: Sep… Read more »
