Posted by & filed under International Business, Management.

Description: Target, Nordstrom and other big chains are pinning their hopes of attracting shoppers on social media.

Source: TheLedger.com

Date: Apr 25, 2014

Link: http://www.theledger.com/article/20140425/NEWS/140429425/1001/BUSINESS?Title=Retailers-Draw-Customers-Through-Pinterest-Website

Questions for Discussions:

  • How does Pinterest help drive customers to a retailer’s website?
  • Why might some argue it is superior to placing advertising in online magazines?
  • How can it help entrepreneurs start new businesses?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Dylan DeNeve of Brooklyn dined on homemade baby food of vegetable purées, delicately seasoned with leeks, red peppers, cumin and thyme, prepared by her mother, Alexandra, a lawyer. In Atlanta, Wes and Hadley Stewart enjoyed homemade mashed-up kale, butternut squash and ancient grains.

Source: NYTimes.com

Date: Apr 25, 2014

Link: http://www.nytimes.com/2014/04/26/business/as-parents-make-their-own-industry-tries-to-adapt.html?ref=business&_r=0

Questions for Discussions:

  • What are the challenges to management of large-scale food producers?
  • Why is this trend developing, in your opinion?
  • Strategically speaking, what should management do about it?

Posted by & filed under International Business, Management.

Description: Fireball Cinnamon Whisky is known in the spirits industry as a challenge shot. It’s an orange beverage that comes in a clear bottle with a prancing demon on the label. It tastes like a syrupy incarnation of Wrigley’s Big Red gum. It’s sweet, with a spicy burn.

Source: Businessweek.com – video report

Date: Apr 25, 2014

Link: http://www.businessweek.com/articles/2014-04-24/fireball-whisky-gains-on-jagermeister-via-social-media-bar-sales#r=hp-lst

Questions for discussion:

  • Why do you think this product has become so successful so quickly?
  • Who is the target customer?
  • Do you think there are any ethical or social responsibility issues about the product or the firm’s marketing strategy?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Tumblr CEO David Karp talks about his relationship with Yahoo CEO Marissa Mayer and how his company has changed.

Source: CNNMoney.com – video report

Date: Apr 17, 2014

Link: http://money.cnn.com/video/technology/2014/04/17/t-tumblr-david-karp-mayer-yahoo.cnnmoney/index.html

Questions for Discussions:

  • Describe the managerial relationship between the two organizations, as presented by David Karp.
  • With respect to leadership specifically, why would Mayer continue to encourage Karp’s independence?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: CEO Mary Barra says that her company is not focused on the ‘cost elements’ of the safety fix and that GM is ‘gonna do the right thing.’

Source: CNN.com – video report

Date: Apr 16, 2014

Link: http://money.cnn.com/video/news/2014/04/16/gm-ceo-mary-barra-cost-of-safety-fix-recall.cnnmoney/index.html

Questions for Discussions:

  • Do you think Mary Barra handled this media presentation well?
  • What was positive and what was negative, with respect to defending the GM brand and reputation of GM management?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: “Stress and burnout are the diseases of our civilization.” Media mogul Arianna Huffington says we must lean back to succeed.

Source: CNN.com – video report

Date: Apr 15, 2014

Link: http://money.cnn.com/video/news/2014/04/15/n-arianna-huffington-on-women-and-success.cnnmoney/index.html

Questions for Discussions:

  • What is the message presented by Arianna Huffington to managers and companies that employ them?
  • Do you agree with her assessment?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: In brand strategy, short-term retail may not be so temporary after all.

Source: Fortune.com

Date: Apr 18, 2014

Link: http://features.blogs.fortune.cnn.com/2014/04/18/pop-up-shop-storefront/?iid=SF_F_River

Questions for Discussions:

  • Describe the business model of short-term retail rentals.
  • For which businesses does this service make sense? Why?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Every seat that goes unsold at the three-venue Center Theatre Group in Los Angeles is lost revenue. And every night Jim Royce, director of marketing, communications and sales for the nonprofit company, faces a delicate balancing act between pricing those extra seats to move and protecting their value–while not angering core subscribers who paid full price in advance.

Source: Entrepreneur.com

Date: Apr 13, 2014

Link: http://www.entrepreneur.com/article/232161

Questions for discussion:

  • How does Goldstar help management deal with unsold inventory and price control?
  • What other businesses deal with a similar challenge of maintaining value of inventory that expires at specific date and time?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Oculus CEO Brendan Iribe tells CNNMoney’s Laurie Segall why Facebook became interested in buying his company.

Source: CNNMoney.com – video report

Date: Apr 11, 2014

Link: http://money.cnn.com/video/technology/2014/04/11/t-oculus-facebook-brendan-iribe.cnnmoney/index.html

Questions for Discussions:

  • Why did Facebook buy Oculus, according to this report?
  • How necessary was the financial input of Facebook money for Oculus to move forward?
  • How important will Facebook management and marketing be for Oculus?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: President Barack Obama signed two executive actions that made compensation from federal contractors more transparent, with hopes of closing the gender pay gap.

Source: CNN.com – video report

Date: Apr 11, 2014

Link: http://money.cnn.com/video/news/2014/04/08/n-obama-equal-pay-executive-action-wage-gap-transparency-2-minutes.cnnmoney/index.html

Questions for Discussions:

  • What are the issues surrounding equal pay and the role of government?
  • How should managers deal with these issues?
  • Do you think the lack of information prevents movement towards equal pay?