Description: Answers to measuring social success will come from internal metrics, rather than external Source: eMarketer.com Date: Oct 17, 2014 Link: http://www.emarketer.com/Article/Social-Marketing-2015-Key-ROI-Will-Come-Within/1011305#sthash.jismopBQ.dpuf Questions for Discussions: What does this article say about the challenges to measuring the ROI of social media? Why do you think managers of most businesses are willing to employ social media? How… Read more »
Posts Categorized: Organizational Behavior
Disney’s nightmare in Europe
Description: Walt Disney rescues Disneyland Paris with a $1.25 billion refinancing deal. Visitor numbers at Europe’s top attraction are falling as the economic crisis takes its toll. Source: CNNMoney.com – video report Date: Oct 06, 2014 Link: http://money.cnn.com/video/news/2014/10/06/euro-disney-numbers-fall-paris.cnnmoney/ Questions for Discussions: Who is the target customer for DisneyParis? Why do you think it has consistently… Read more »
Meg Whitman defends HP split
Description: At Fortune’s Most Powerful Women Summit, CEO Meg Whitman explains why splitting up Hewlett-Packard is good for customers, not only shareholders, and why the right time to do it is now. Source: CNNMoney.com – video report Date: Oct 07, 2014 Link: http://money.cnn.com/video/technology/2014/10/07/meg-whitman-defends-hp-split.cnnmoney/ Questions for Discussions: Summarize Meg Whitman’s explanation for the split up of… Read more »
A Small, Spicy Start-Up Prepares for the Demands of Eggnog Season
Description: THE CHALLENGE Because they have yet to hire employees, Mr. Hemeyer and Mr. Salenski have been handcrafting, bottling, labeling, packaging and shipping about 750 bottles of their liquid spices themselves each month. The founders expect a bump in sales during the holiday season, but have no idea how big that bump might be. Source:… Read more »
What Snapchat Wants From Yahoo!
Description: Reports that Yahoo! (YHOO) is on the verge of investing $20 million in Snapchat, at a valuation of $10 billion, have prompted discussion of how the investment fits with Yahoo’s broader strategy and why some shareholders are less than amused. Source: Businessweek.com Date: Oct 07, 2014 Link: http://www.businessweek.com/articles/2014-10-07/what-snapchat-wants-from-yahoo#r=hp-lst Questions for Discussions: What strategic advantage is SnapChat… Read more »
When your news site knows your pant size
Description: Thrillist founder Ben Lerer explains how he turned his media company into one that also sells products directly to its readers. Source: CNNMoney.com – video report Date: Oct 03, 2014 Link: http://money.cnn.com/video/technology/2014/10/03/ben-lerer-content-commerce.cnnmoney/ Questions for Discussions: Describe this business model. Develop a strategy for another product category such as electronics.
This company is protecting the NFL & NBA
Description: Founded in a basement in 1980, McDavid is now one of the largest manufacturers of protective athletic equipment in the world. Source: CNNMoney.com – video report Date: Oct 03, 2014 Link: http://money.cnn.com/video/technology/2014/10/03/meet-the-company-protecting-the-worlds-best-athletes.cnnmoney/ Questions for Discussions: Who is the target customer for these products? Would you contract with any single player or team to publicize… Read more »
How to Improve Strategic Partnerships (It’s Important)
Description: Strategic alliances are more critical than ever before, according to research released in September 2014 by the CMO Council and BPI Network. Source: eMarketer.com Date: Oct 01, 2014 Link: http://www.emarketer.com/Article/How-Improve-Strategic-Partnerships-Its-Important/1011244#sthash.xtxlNA1X.dpuf Questions for Discussions: Why are strategic partnerships so important, according to the article? Are you surprised by the research data?
What Should a Liberated PayPal Do? Become a Bank and Go to War With Apple
Description: PayPal’s break from EBay (EBAY) is all about buzzwords: eliminating dis-synergies, applying strategic focus, and seizing the moment. But what does that even mean? Source: Businessweek.com Date: Oct 02, 2014 Link: http://www.businessweek.com/articles/2014-10-02/ex-paypal-execs-ideas-for-its-future-war-with-apple-become-bank#r=hp-ls Questions for Discussions: What strategic direction is PayPal considering, according to the article? Do you agree with this line of thinking? Should… Read more »
A Secret of Uber’s Success: Struggling Workers
Description: Whether or not you know the term “on-demand economy,” if you’ve used a smartphone application to summon a driver or a delivery person to get you some food then you know what it is — a hassle free way to find workers when you need them for a pretty low price. Source: Bloomberg.com Date:… Read more »
