How Marissa Mayer changed Tumblr

Description: Tumblr CEO David Karp talks about his relationship with Yahoo CEO Marissa Mayer and how his company has changed.

Source: CNNMoney.com – video report

Date: Apr 17, 2014

Link: http://money.cnn.com/video/technology/2014/04/17/t-tumblr-david-karp-mayer-yahoo.cnnmoney/index.html

Questions for Discussions:

  • Describe the managerial relationship between the two organizations, as presented by David Karp.
  • With respect to leadership specifically, why would Mayer continue to encourage Karp’s independence?


GM’s CEO: Cost of fix ‘not my focus’

Description: CEO Mary Barra says that her company is not focused on the ‘cost elements’ of the safety fix and that GM is ‘gonna do the right thing.’

Source: CNN.com – video report

Date: Apr 16, 2014

Link: http://money.cnn.com/video/news/2014/04/16/gm-ceo-mary-barra-cost-of-safety-fix-recall.cnnmoney/index.html

Questions for Discussions:

  • Do you think Mary Barra handled this media presentation well?
  • What was positive and what was negative, with respect to defending the GM brand and reputation of GM management?


Why Arianna Huffington says ‘lean back’

Description: “Stress and burnout are the diseases of our civilization.” Media mogul Arianna Huffington says we must lean back to succeed.

Source: CNN.com – video report

Date: Apr 15, 2014

Link: http://money.cnn.com/video/news/2014/04/15/n-arianna-huffington-on-women-and-success.cnnmoney/index.html

Questions for Discussions:

  • What is the message presented by Arianna Huffington to managers and companies that employ them?
  • Do you agree with her assessment?


Pop-up shops are becoming more permanent

Description: In brand strategy, short-term retail may not be so temporary after all.

Source: Fortune.com

Date: Apr 18, 2014

Link: http://features.blogs.fortune.cnn.com/2014/04/18/pop-up-shop-storefront/?iid=SF_F_River

Questions for Discussions:

  • Describe the business model of short-term retail rentals.
  • For which businesses does this service make sense? Why?


How This Theater Fills Its Empty Seats Every Night

Description: Every seat that goes unsold at the three-venue Center Theatre Group in Los Angeles is lost revenue. And every night Jim Royce, director of marketing, communications and sales for the nonprofit company, faces a delicate balancing act between pricing those extra seats to move and protecting their value–while not angering core subscribers who paid full price in advance.

Source: Entrepreneur.com

Date: Apr 13, 2014

Link: http://www.entrepreneur.com/article/232161

Questions for discussion:

  • How does Goldstar help management deal with unsold inventory and price control?
  • What other businesses deal with a similar challenge of maintaining value of inventory that expires at specific date and time?


Why Facebook bought Oculus

Description: Oculus CEO Brendan Iribe tells CNNMoney’s Laurie Segall why Facebook became interested in buying his company.

Source: CNNMoney.com – video report

Date: Apr 11, 2014

Link: http://money.cnn.com/video/technology/2014/04/11/t-oculus-facebook-brendan-iribe.cnnmoney/index.html

Questions for Discussions:

  • Why did Facebook buy Oculus, according to this report?
  • How necessary was the financial input of Facebook money for Oculus to move forward?
  • How important will Facebook management and marketing be for Oculus?


2 minutes of Obama on equal pay

Description: President Barack Obama signed two executive actions that made compensation from federal contractors more transparent, with hopes of closing the gender pay gap.

Source: CNN.com – video report

Date: Apr 11, 2014

Link: http://money.cnn.com/video/news/2014/04/08/n-obama-equal-pay-executive-action-wage-gap-transparency-2-minutes.cnnmoney/index.html

Questions for Discussions:

  • What are the issues surrounding equal pay and the role of government?
  • How should managers deal with these issues?
  • Do you think the lack of information prevents movement towards equal pay?


How to pitch Warren Buffett in 60 seconds or less

Description: At the world’s richest business plan competition, more than 40 teams delivered a minute-long appeal to an imaginary Oracle of Omaha. Here are our favorites.

Source: Fortune.com

Date: Apr 11, 2014

Link: http://management.fortune.cnn.com/2014/04/11/elevator-pitch-warren-buffett/?iid=SF_F_River

Questions for Discussions:

  • What do you think of the ideas presented in this report?
  • Sketch out a plan highlighting how you would go about fulfilling these plans.


The End of Free Facebook Marketing?

Description: Recent changes to the way Facebook serves up its news feeds are making it more difficult for small businesses to get their updates in front of customers. That’s causing some consternation among business owners who feel squeezed to pay for advertising when they used to get free exposure from the social media giant, which claims more than 1 billion monthly active users. One food delivery company upset about the situation went so far as to publicly break up with Facebook (FB).

Source: Businessweek.com

Date: Apr 11, 2014

Link: http://www.businessweek.com/articles/2014-04-11/the-end-of-free-facebook-marketing#r=hpt-ls

Questions for Discussions:

  • What are the changes taking place at Facebook that are affecting small business managers and their marketing plans?
  • How should these managers respond?


Golden Parachutes: Why it’s bad business

Description: Exorbitant payouts to executives for leaving violates the idea of pay-for-performance.

Source: Fortune.com

Date: Apr 11, 2014

Link: http://management.fortune.cnn.com/2014/04/11/golden-parachutes-why-its-a-sour-deal-for-business/?iid=SF_F_River

Questions for discussion:

  • Summarize the issues presented in the report concerning executive payouts.
  • What is your opinion on this matter?